Wing brand guidelines
Download our brand guidelines to learn more about using the Wing logo, color, typography, and voice across all communications channels.
Logo
The Wing logo is our primary logo and should be used for most communications. It always remains one color.
For identification and unaided recognition, use the Wing drone delivery lockup for advertisement and outbound communications. Do not change the size or capitalization of "Drone delivery."
Clear space
To ensure the Wing logo remains clear and prominent in all applications, a designated amount of breathing room is required. Maintaining this consistent padding prevents visual crowding and allows the logo to stand out in all communications.
For identification and unaided recognition, use the Wing drone delivery lockup for advertisement and outbound communications. Do not change the size or capitalization of "Drone delivery."
Color
On Wing Yellow, the logo appears in Purple #261F2E.
In very limited cases, a midnight background is permitted. Here the logo appears in White #FFFFFF.
On white, the logo appears in Purple #261F2E. The arrowhead shadow always appears as a 50% opacity tint of the logo's base color.
Over photography and video, the logo appears in Purple #261F2E. Ensure it maintains sufficient contrast with the visuals.
Logo don'ts
Co-branding
Horizontal arrangement (preferred). Use a 1 or 2pt rule in black or Midnight 500 to apply appropriate visual separation between brands.
Last updated March 30, 2025
Using Wing brand assets
Please only use approved brand assets. Any logos or images found elsewhere on the web are not approved for use. Refer to the Wing brand guidelines before using any Wing logos. Photos, images, and videos available in the Wing press kit are licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.
The Wing logo is a trademark of Wing Aviation LLC. If you have questions about how to apply the Wing brand or have suggestions please reach out to branding@wing.com
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